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Global Blister Pack Industry On The Rise
Jun 22, 2017

The ever so popular blister pack, also called bubble pack, has been gaining momentum since the 1950s. It is one of the most used pharmaceutical packaging solutions globally because of its many business and consumer advantages. Broadly defined, it is a transparent molded piece of plastic often sealed to a sheet of cardboard and used to display an item. The seemingly simple marrying of forming film on one side and lidding on the other with a medicament protected within results a plethora of advantages including: product integrity, product protection, tamper evidence, and patient compliance.

Because of the versatility of blister packs, within the global pharmaceutical packaging industry recent studies report them representing around 17% of the market, that is 8.1 billion USD in revenue. It's not a bad place to be, considering that worldwide pharmaceutical packaging is expected to account for more than 73.04 billion USD by 2018, growing by 5.6% from 2012 - 2018. 

Like virtually all pharmaceutical offerings, blister packs vary from one region to the next. Historically, blister packs have been much more widespread in Europe compared to the United States. This is a result of a few factors, the first being that Europe had to restructure a lot of its factories and machinery after WWII and decided to move forward with blister packs. Since then, blister packs have effectively aided European standards and healthcare systems by offering short cycle medication packaging that is also less wasteful than larger alternatives. The US, on the other hand, allows medical professionals to prescribe medication for much longer treatment periods, for which bottles tended to work best.